{"id":568,"date":"2021-05-06T23:50:28","date_gmt":"2021-05-06T23:50:28","guid":{"rendered":"https:\/\/exbaconsulting.com\/?p=568"},"modified":"2021-05-20T23:24:52","modified_gmt":"2021-05-20T23:24:52","slug":"como-afectan-las-recientes-medidas-economicas-publicidad-digital-2","status":"publish","type":"post","link":"https:\/\/exbaconsulting.com\/en\/como-afectan-las-recientes-medidas-economicas-publicidad-digital-2\/","title":{"rendered":"\u00bfC\u00f3mo afectan las recientes medidas econ\u00f3micas publicidad digital?"},"content":{"rendered":"

El pasado 16 de septiembre el gobierno argentino oficializ\u00f3 una nueva medida\u00a0 econ\u00f3mica para la compra del d\u00f3lar ahorro. Esta consisti\u00f3 en un nuevo\u00a0 gravamen del 35% a cuenta de los impuestos a las Ganancias y a los Bienes\u00a0 Personales.<\/span><\/p>\n

\"\"La nueva medida afecta el precio final de compra del d\u00f3lar ahorro. Las transacciones con tarjeta de cr\u00e9dito y\/o d\u00e9bito\u00a0 realizadas en moneda extranjera formar\u00e1n parte del monto mensual permitido en la compra de divisas, entre estas se encuentran el pago de herramienta digitales como hosting de p\u00e1ginas web, y los servicios de publicidad de\u00a0 Facebook en los que tambi\u00e9n est\u00e1 incluido Instagram. Esta nueva medida supone un incremento de costos relacionados a las herramientas de marketing digital. <\/span><\/p>\n

Los servicios de publicidad de Facebook y Google son unos de los m\u00e1s\u00a0 utilizados por las pymes y emprendimientos para ganar visibilidad en\u00a0 internet e incrementar sus ventas e ingresos. Son una forma r\u00e1pida y efectiva\u00a0 de llegar a la audiencia y a posibles clientes. Se han convertido en\u00a0 herramientas importantes para los emprendedores en la expansi\u00f3n de su presencia digital.<\/span><\/p>\n

Las redes sociales son los canales principales donde los emprendedores y\u00a0 peque\u00f1os comercios tienen presencia en internet y el crecimiento de estas\u00a0 se ve beneficiado en gran parte por las herramientas de publicidad digital. Al disminuir la\u00a0 inversi\u00f3n en los servicios de marketing online las m\u00e9tricas de las redes sociales\u00a0 se ver\u00e1n afectadas, al igual que el alcance, la visibilidad de la marca y en\u00a0 consecuencia, el n\u00famero de ventas. <\/span><\/p>\n

Si bien hay plataformas que facturan en moneda extranjera, tambi\u00e9n hay\u00a0 varias que permiten pagar sus servicios en pesos. Por ejemplo, Google ofrece la posibilidad de pagar sus\u00a0 anuncios en pesos argentinos a trav\u00e9s de tarjeta de d\u00e9bito o cr\u00e9dito. Cabe mencionar que el impuesto a las\u00a0 Ganancias y a los Bienes Personales s\u00ed se aplica a estos pagos aunque no se descuente del l\u00edmite mensual permitido.<\/span><\/p>\n

\u00bfC\u00f3mo podr\u00e1n las peque\u00f1as empresas, emprendedores y agencias de publicidad ajustarse a esta nueva medida?\"\"<\/h3>\n

El camino org\u00e1nico parece ser el plan de\u00a0 respaldo. Los profesionales encargados del \u00e1rea de marketing digital de los\u00a0 negocios se ver\u00e1n en la tarea de crear campa\u00f1as y contenido que\u00a0 atraigan a las personas, logrando fidelizar clientes sin depender de los servicios de publicidad digital para mejorar sus ventas.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

El pasado 16 de septiembre el gobierno argentino oficializ\u00f3 una nueva medida\u00a0 econ\u00f3mica para la compra del d\u00f3lar ahorro. Esta consisti\u00f3 en un nuevo\u00a0 gravamen del 35% a cuenta de los impuestos a las Ganancias y a los Bienes\u00a0 Personales.<\/p>","protected":false},"author":1,"featured_media":300,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[10],"tags":[],"yoast_head":"\n\u00bfC\u00f3mo afectan las recientes medidas econ\u00f3micas publicidad digital? - exbaconsulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/exbaconsulting.com\/en\/como-afectan-las-recientes-medidas-economicas-publicidad-digital-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo afectan las recientes medidas econ\u00f3micas publicidad digital? - exbaconsulting\" \/>\n<meta property=\"og:description\" content=\"El pasado 16 de septiembre el gobierno argentino oficializ\u00f3 una nueva medida\u00a0 econ\u00f3mica para la compra del d\u00f3lar ahorro. 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