{"id":2111,"date":"2021-10-21T16:58:43","date_gmt":"2021-10-21T16:58:43","guid":{"rendered":"https:\/\/exbaconsulting.com\/?p=2111"},"modified":"2021-10-21T16:58:43","modified_gmt":"2021-10-21T16:58:43","slug":"smm-y-cm-son-lo-mismo","status":"publish","type":"post","link":"https:\/\/exbaconsulting.com\/en\/smm-y-cm-son-lo-mismo\/","title":{"rendered":"Social media manager y community manager \u00bfSon lo mismo?"},"content":{"rendered":"<h1 style=\"text-align: center\"><span style=\"font-weight: 400\">Social media manager y community manager \u00bfSon lo mismo?<\/span><\/h1>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Y la respuesta a la pregunta del t\u00edtulo es \u00abno precisamente\u00bb. Sin embargo, con tantos tecnicismos, extranjerismos o profesiones expresadas en ingl\u00e9s, es muy com\u00fan pensar en que estas dos profesiones se dedican a lo mismo. Esto tambi\u00e9n pasa, por ejemplo, cuando <\/span><span style=\"font-weight: 400\">creemos que las <\/span><a href=\"https:\/\/exbaconsulting.com\/en\/redes-sociales-las-estas-aprovechando-al-maximo\/\"><span style=\"font-weight: 400\">redes sociales<\/span><\/a><span style=\"font-weight: 400\"> y el <\/span><a href=\"https:\/\/www.becas-santander.com\/es\/blog\/social-media.html\"><span style=\"font-weight: 400\">social media<\/span><\/a><span style=\"font-weight: 400\"> son sin\u00f3nimos, cosa que no es cierto. El Social media es el uso de tecnolog\u00edas para hacer interactivo el di\u00e1logo entre personas, mientras que una red social es una <\/span><a href=\"https:\/\/exbaconsulting.com\/en\/plataformas-digitales-la-solucion-online\/\"><span style=\"font-weight: 400\">plataforma<\/span><\/a><span style=\"font-weight: 400\"> social formada por personas que comp<\/span><span style=\"font-weight: 400\">arten intereses similares. Respecto a <\/span><span style=\"font-weight: 400\">ambas figuras de manager, cada una corresponde a un profesional que podemos encontrar en una empresa o <\/span><a style=\"font-size: 16px;background-color: #ffffff\" href=\"https:\/\/rockcontent.com\/es\/blog\/agencia-digital\/\"><span style=\"font-weight: 400\">agencia digital<\/span><\/a><span style=\"font-weight: 400\">, pero para entender por qu\u00e9 un social media manager es distinto de un community manager debemos describir las funciones de cada uno.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Para empezar, un <\/span><b>Social Media Manager<\/b><span style=\"font-weight: 400\"> (SMM) pertenece al \u00e1mbito del <\/span><a href=\"https:\/\/www.optimizely.com\/optimization-glossary\/online-marketing\/\"><span style=\"font-weight: 400\">marketing online<\/span><\/a><span style=\"font-weight: 400\">. Esta persona es la encargada de crear, planificar, introducir y liderar la estrategia de la empresa en los diversos medios sociales. Planifica la presencia en las redes sociales y la imagen que se proyectar\u00e1 de la marca o empresa en estas. <\/span><span style=\"font-weight: 400\">El enfoque de un social media manager es por tanto, m\u00e1s estrat\u00e9gico, se requiere estar al d\u00eda de absolutamente todas las redes sociales disponibles, conocer muy bien la comunidad de su cliente, tener una visi\u00f3n de las necesidades y gustos de la audiencia, \u00a1entre muchas otras cosas! El <\/span><b>Community Manager<\/b><span style=\"font-weight: 400\">, a diferencia del SMM, es el profesional que se encarga de la gesti\u00f3n de las diversas redes sociales. Por tanto, interact\u00faa y trata de manera directa con los usuarios, seguidores o clientes de la marca. Una de sus funciones principales es promocionar la marca ante la audiencia y comunicarse con esta. Una tarea importante tambi\u00e9n es la de dar el <\/span><a href=\"https:\/\/www.optimizely.com\/optimization-glossary\/online-marketing\/\"><span style=\"font-weight: 400\">feedback<\/span><\/a><span style=\"font-weight: 400\"> de la audiencia a la marca. Un Community Manager tambi\u00e9n crea contenido, pero lo hace con el objetivo de promover la interacci\u00f3n, de fomentar las relaciones con los clientes o posibles clientes.<\/span><\/p>\n<p><img class=\"wp-image-2113 alignright\" style=\"font-weight: inherit\" src=\"https:\/\/exbaconsulting.com\/wp-content\/uploads\/2021\/10\/Diseno-sin-titulo-6-300x200.png\" alt=\"Social media manager y community manager \u00bfSon lo mismo?\" width=\"345\" height=\"230\" srcset=\"https:\/\/exbaconsulting.com\/wp-content\/uploads\/2021\/10\/Diseno-sin-titulo-6-300x200.png 300w, https:\/\/exbaconsulting.com\/wp-content\/uploads\/2021\/10\/Diseno-sin-titulo-6-1024x683.png 1024w, https:\/\/exbaconsulting.com\/wp-content\/uploads\/2021\/10\/Diseno-sin-titulo-6-768x512.png 768w, https:\/\/exbaconsulting.com\/wp-content\/uploads\/2021\/10\/Diseno-sin-titulo-6-18x12.png 18w, https:\/\/exbaconsulting.com\/wp-content\/uploads\/2021\/10\/Diseno-sin-titulo-6.png 1200w\" sizes=\"(max-width: 345px) 100vw, 345px\" \/><\/p>\n<p><span style=\"font-weight: 400\">Podemos decir, entonces, que un SMM trabaja codo a codo con un CM, pero que tiene otras responsabilidades. Entre las tantas tareas se destacan las siguientes: <\/span><b>Hacer estudios de mercado, <\/b><span style=\"font-weight: 400\">el objetivo de esto es conocer el p\u00fablico existente en las diversas redes sociales, su inter\u00e9s en el producto o la marca, as\u00ed como las preferencias, tendencias y el comportamiento de los usuarios. <\/span><b>Planificar y preparar una estrategia de social media: <\/b><span style=\"font-weight: 400\">La creaci\u00f3n de un plan estrat\u00e9gico debe hacerse a ra\u00edz de la informaci\u00f3n que haya proporcionado el estudio de mercado. En el plan se suele incluir contenido con un enfoque profesional, la necesidad de un presupuesto, y los objetivos. Luego deber\u00e1 <\/span><b>definir las campa\u00f1as y las t\u00e1cticas: <\/b><span style=\"font-weight: 400\">El SMM decide cu\u00e1les son las redes sociales m\u00e1s adecuadas para la marca y el tipo de promociones que mejor le resultar\u00e1n. <\/span><b>Planear el proceso de crecimiento<\/b><span style=\"font-weight: 400\">, es decir, <\/span><b>\u00a0<\/b><span style=\"font-weight: 400\">idear las mejores acciones para que crezcan las comunidades. Estas las deber\u00e1 llevar a cabo el Community Manager en las diversas redes sociales elegidas. El social media manager tambi\u00e9n deber\u00e1 analizar la evoluci\u00f3n de los competidores de la marca y los resultados de los feedbacks que realice el Community Manager. A partir de \u00e9stos, podr\u00e1 analizar la eficacia de las t\u00e1cticas y decidir los cambios pertinentes para optimizar resultados. Por \u00faltimo, deber\u00e1 crear un<\/span><b> plan de contingencia <\/b><span style=\"font-weight: 400\">ya que en el caso de producirse una crisis de reputaci\u00f3n online deber\u00e1 colaborar activamente en su resoluci\u00f3n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">En resumen, el Social Media Manager y el Community manager son dos profesionales complementarios. El primero debe guiar y pautar las acciones, y el segundo responder el resultado de estas. Como habr\u00e1s notado, detr\u00e1s de un simple posteo puede haber todo un equipo dedicado a ello. Las redes sociales de una empresa son, hoy en d\u00eda, una herramienta fundamental, y para muchas resulta un nuevo concepto de comunicaci\u00f3n. Es necesario, para sacarle el mayor partido, saber utilizarlas y conocer todo aquello que se puede conseguir con ellas en la era digital. Por eso, las <\/span><b>ventajas de contratar una agencia de marketing digital son varias, <\/b><span style=\"font-weight: 400\">entre ellas es que tendr\u00e1s la garant\u00eda de la experiencia; tambi\u00e9n dispondr\u00e1s de las herramientas profesionales y de todos los recursos de una agencia. En <\/span><a href=\"https:\/\/exbaconsulting.com\/en\/\"><span style=\"font-weight: 400\">Experience Baires<\/span><\/a><span style=\"font-weight: 400\"> contamos con todos estos servicios y m\u00e1s. No dudes en consultarnos y en visitar nuestra p\u00e1gina para tener m\u00e1s informaci\u00f3n \u00a1te esperamos!.\u00a0<\/span><\/p>\n<p style=\"text-align: right\"><span style=\"font-weight: 400\">Marcela Gangemi<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Social media manager y community manager \u00bfSon lo mismo? &nbsp; Y la respuesta a la pregunta del t\u00edtulo es \u00abno precisamente\u00bb. Sin embargo, con tantos tecnicismos, extranjerismos o profesiones expresadas en ingl\u00e9s, es muy com\u00fan pensar en que estas dos profesiones se dedican a lo mismo. Esto tambi\u00e9n pasa, por ejemplo, cuando creemos que las &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/exbaconsulting.com\/en\/smm-y-cm-son-lo-mismo\/\"> <span class=\"screen-reader-text\">Social media manager y community manager \u00bfSon lo mismo?<\/span> Read More &raquo;<\/a><\/p>","protected":false},"author":5,"featured_media":2113,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[10,1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social media manager y community manager \u00bfSon lo mismo? - exbaconsulting<\/title>\n<meta name=\"description\" content=\"Para entender por qu\u00e9 un social media manager es distinto de un community manager debemos describir las funciones de cada uno.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/exbaconsulting.com\/en\/smm-y-cm-son-lo-mismo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social media manager y community manager \u00bfSon lo mismo? 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