{"id":2100,"date":"2021-10-07T18:46:13","date_gmt":"2021-10-07T18:46:13","guid":{"rendered":"https:\/\/exbaconsulting.com\/?p=2100"},"modified":"2021-10-07T18:46:13","modified_gmt":"2021-10-07T18:46:13","slug":"los-que-y-para-que-del-data-management","status":"publish","type":"post","link":"https:\/\/exbaconsulting.com\/en\/los-que-y-para-que-del-data-management\/","title":{"rendered":"Los qu\u00e9 y para qu\u00e9 del Data management"},"content":{"rendered":"

\u00a0\"DataLos qu\u00e9 y para qu\u00e9 del Data management<\/span><\/span><\/h1>\n

 <\/p>\n

Hace un tiempo, en Experience Baires te contamos acerca de una nueva carrera que estaba tomando gran protagonismo en las universidades. Se trataba de la de <\/span>Ciencia de datos<\/span><\/a>, esta tiene como objetivo capacitar a los estudiantes en el dominio de grandes vol\u00famenes de datos, ya que el crecimiento en la capacidad de c\u00f3mputo y almacenamiento y en la conectividad cambiaron la potencialidad del <\/span>an\u00e1lisis num\u00e9rico<\/span><\/a> y de la<\/span> inteligencia artificial<\/span><\/a>.<\/span><\/p>\n

La importancia del an\u00e1lisis de datos ha seguido aumentando en los \u00faltimos a\u00f1os, lo que ha dado lugar a una gran apertura del mercado mundial. El <\/span>Data Management<\/span><\/i> o gesti\u00f3n de datos es una disciplina que trata de c\u00f3mo manejar esa informaci\u00f3n. Su proceso consiste en<\/span>\u00a0recoger, verificar, almacenar, analizar, proteger y procesar datos. \u00bfEl objetivo? Ponerlos a disposici\u00f3n de las empresas para hacer un mejor uso de ellos, por ejemplo, como parte de una estrategia de<\/span> macrodatos<\/span><\/a> (<\/span>big data<\/span><\/i>). Los datos son una <\/span>fuente inextinguible de informaci\u00f3n<\/b> para las empresas y est\u00e1n cada vez m\u00e1s presentes en nuestras vidas. \u00bfC\u00f3mo gestionarlos de forma inteligente y de acuerdo con la normativa vigente? Inicialmente, el data manager determinar\u00e1 qu\u00e9 datos est\u00e1n en juego: datos del cliente, de marketing, del producto, de Recursos Humanos, t\u00e9cnicos, etc. Luego se deber\u00e1 elegir la herramienta que utilizaremos para trabajar estos resultados. Las nueve herramientas m\u00e1s usadas (y las mejores) para gestionar la data son: <\/span>microsoft power BI<\/span><\/a>, <\/span>Programaci\u00f3n en R<\/span><\/a>, <\/span>SAS<\/span><\/a>, <\/span>Python<\/span><\/a>, <\/span>Excel<\/span><\/a>, <\/span>Tableau public<\/span><\/a>, <\/span>Rapid miner<\/span><\/a>, <\/span>Apache spark<\/span><\/a> y <\/span>Qlikview<\/span><\/a>. Hay muchos factores que deben considerarse antes de elegir una de ellas, por ejemplo si est\u00e1 orientada al rendimiento y es f\u00e1cil de usar. Adem\u00e1s, el an\u00e1lisis de datos ya no se puede entender como un proceso \u00fanico y debe estar relacionado con la <\/span>integraci\u00f3n de datos<\/span><\/a>, el <\/span>data consolidation<\/span><\/a> y el <\/span>data quality<\/span><\/a>.\u00a0<\/span><\/p>\n

 <\/p>\n

\"\u00bfPara\u00bfPara qu\u00e9 es necesario el data management?<\/span><\/h2>\n

 <\/p>\n

Los beneficios de una gesti\u00f3n eficaz de los datos son: <\/span>mayor productividad<\/b>: ya que no pierdes tiempo buscando informaci\u00f3n. Hay datos fiables y de calidad a disposici\u00f3n de los equipos, los cuales saben d\u00f3nde encontrarlos y pueden comprenderlos f\u00e1cilmente. <\/span>Ahorro de costos<\/b>: no hay duplicaci\u00f3n de datos, se reducen los costos de almacenamiento y procesamiento de datos y se ahorra tiempo en los procesos de investigaci\u00f3n y an\u00e1lisis de datos. <\/span>Mayor capacidad de adaptaci\u00f3n a las expectativas del mercado<\/b>: si te cuesta trabajo la toma de decisiones estrat\u00e9gicas que te permitir\u00e1n adaptarte al mercado, ser\u00e1s superado r\u00e1pidamente por la competencia, entonces tener acceso a los datos correctos en el momento adecuado evitar\u00e1 esta dificultad. <\/span>Mejor gesti\u00f3n de riesgos y reducci\u00f3n de la p\u00e9rdida de datos<\/b>: controlas tus datos sabiendo d\u00f3nde y c\u00f3mo se almacenan e intercambian, y eres capaz de minimizar el riesgo de p\u00e9rdida o incluso de fuga de datos, gracias a contar con un plan de gesti\u00f3n de datos.<\/span><\/p>\n

Esperamos que despu\u00e9s de haber le\u00eddo este art\u00edculo, hayas comprendido los desaf\u00edos de la gesti\u00f3n de datos, y te convenzas de la utilidad de contratar un Data Manager, implementar nuevos procesos y adoptar nuevas herramientas para garantizar la calidad de tus datos para tu empresa. No olvides que en Experience Baires contamos con <\/span>personal altamente capacitado<\/span><\/a> para desarrollar esta y otras tareas que te ayudar\u00e1n a utilizar todas las herramientas que hay para ti en el mundo digital \u00a1Hasta la pr\u00f3xima!<\/span><\/p>\n

Marcela Gangemi<\/span><\/p>","protected":false},"excerpt":{"rendered":"

\u00a0Los qu\u00e9 y para qu\u00e9 del Data management   Hace un tiempo, en Experience Baires te contamos acerca de una nueva carrera que estaba tomando gran protagonismo en las universidades. Se trataba de la de Ciencia de datos, esta tiene como objetivo capacitar a los estudiantes en el dominio de grandes vol\u00famenes de datos, ya …<\/p>\n

Los qu\u00e9 y para qu\u00e9 del Data management<\/span> Read More »<\/a><\/p>","protected":false},"author":5,"featured_media":2101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[12,9],"tags":[],"yoast_head":"\nLos qu\u00e9 y para qu\u00e9 del Data management - exbaconsulting<\/title>\n<meta name=\"description\" content=\"La importancia del an\u00e1lisis de datos ha seguido aumentando en los \u00faltimos a\u00f1os, lo que ha dado lugar a una gran apertura del mercado mundial.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/exbaconsulting.com\/en\/los-que-y-para-que-del-data-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los qu\u00e9 y para qu\u00e9 del Data management - exbaconsulting\" \/>\n<meta property=\"og:description\" content=\"La importancia del an\u00e1lisis de datos ha seguido aumentando en los \u00faltimos a\u00f1os, lo que ha dado lugar a una gran apertura del mercado mundial.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/exbaconsulting.com\/en\/los-que-y-para-que-del-data-management\/\" \/>\n<meta property=\"og:site_name\" content=\"exbaconsulting\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-07T18:46:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/experiencebaires.com\/wp-content\/uploads\/2021\/10\/Diseno-sin-titulo-5.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Copywriter-expba\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/exbaconsulting.com\/en\/#organization\",\"name\":\"Experience Baires\",\"url\":\"https:\/\/exbaconsulting.com\/en\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/exbaconsulting.com\/en\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/exbaconsulting.com\/wp-content\/uploads\/2020\/10\/Artboard-1-copy-9-8.png\",\"contentUrl\":\"https:\/\/exbaconsulting.com\/wp-content\/uploads\/2020\/10\/Artboard-1-copy-9-8.png\",\"width\":769,\"height\":355,\"caption\":\"Experience Baires\"},\"image\":{\"@id\":\"https:\/\/exbaconsulting.com\/en\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/exbaconsulting.com\/en\/#website\",\"url\":\"https:\/\/exbaconsulting.com\/en\/\",\"name\":\"exbaconsulting\",\"description\":\"En EXBA ofrecemos enfoque innovador orientado a proveer servicios digitales que abarca desde el marketing digital y el comercio electr\\u00f3nico. hasta el desarrollo web y el an\\u00e1lisis de datos y la creaci\\u00f3n de aplicaciones.\",\"publisher\":{\"@id\":\"https:\/\/exbaconsulting.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/exbaconsulting.com\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/exbaconsulting.com\/los-que-y-para-que-del-data-management\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/exbaconsulting.com\/wp-content\/uploads\/2021\/10\/Diseno-sin-titulo-5.png\",\"contentUrl\":\"https:\/\/exbaconsulting.com\/wp-content\/uploads\/2021\/10\/Diseno-sin-titulo-5.png\",\"width\":1200,\"height\":800,\"caption\":\"Data management\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/exbaconsulting.com\/los-que-y-para-que-del-data-management\/#webpage\",\"url\":\"https:\/\/exbaconsulting.com\/los-que-y-para-que-del-data-management\/\",\"name\":\"Los qu\\u00e9 y para qu\\u00e9 del Data management - 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