{"id":2097,"date":"2021-09-30T14:31:21","date_gmt":"2021-09-30T14:31:21","guid":{"rendered":"https:\/\/exbaconsulting.com\/?p=2097"},"modified":"2021-09-30T14:31:21","modified_gmt":"2021-09-30T14:31:21","slug":"para-que-pautar-en-redes-sociales","status":"publish","type":"post","link":"https:\/\/exbaconsulting.com\/en\/para-que-pautar-en-redes-sociales\/","title":{"rendered":"\u00bfPara qu\u00e9 pautar en redes sociales?"},"content":{"rendered":"<h1><span style=\"font-weight: 400\">\u00bfPara qu\u00e9 pautar en redes sociales?<\/span><\/h1>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">El concepto de pauta publicitaria no es nuevo. Lo conoc\u00edamos exclusivamente como el espacio para comunicar algo durante un tiempo determinado, pero desde que la poblaci\u00f3n pasa m\u00e1s tiempo conectada a las distintas <\/span><a href=\"https:\/\/exbaconsulting.com\/en\/redes-sociales-las-estas-aprovechando-al-maximo\/\"><span style=\"font-weight: 400\">redes sociales,<\/span><\/a><span style=\"font-weight: 400\"> el lugar en el que se publicita cambi\u00f3 y la estrategia publicitaria tambi\u00e9n.<\/span> <span style=\"font-weight: 400\">Cuando navegamos por Internet encontramos innumerable cantidad de im\u00e1genes, precios, servicios, ofrecidos oportunamente a cada receptor (recuerden cuando hablamos del concepto de retargeting en nuestro art\u00edculo <\/span><a href=\"https:\/\/exbaconsulting.com\/en\/retargeting-la-estrategia-secreta-del-marketing-digital\/\"><span style=\"font-weight: 400\">\u201cRetargeting: la estrategia secreta del marketing digital\u201d<\/span><\/a><span style=\"font-weight: 400\">). Por eso hoy te contaremos las formas m\u00e1s efectivas y rentables para hacer publicidad pautada en los medios digitales.<\/span><img class=\"wp-image-2098 alignright\" style=\"font-weight: inherit\" src=\"https:\/\/exbaconsulting.com\/wp-content\/uploads\/2021\/09\/exba-blog-300x169.png\" alt=\"\u00bfPara qu\u00e9 pautar en redes sociales?\" width=\"334\" height=\"188\" srcset=\"https:\/\/exbaconsulting.com\/wp-content\/uploads\/2021\/09\/exba-blog-300x169.png 300w, https:\/\/exbaconsulting.com\/wp-content\/uploads\/2021\/09\/exba-blog-1024x576.png 1024w, https:\/\/exbaconsulting.com\/wp-content\/uploads\/2021\/09\/exba-blog-768x432.png 768w, https:\/\/exbaconsulting.com\/wp-content\/uploads\/2021\/09\/exba-blog-1536x864.png 1536w, https:\/\/exbaconsulting.com\/wp-content\/uploads\/2021\/09\/exba-blog-2048x1152.png 2048w, https:\/\/exbaconsulting.com\/wp-content\/uploads\/2021\/09\/exba-blog-18x10.png 18w\" sizes=\"(max-width: 334px) 100vw, 334px\" \/><\/p>\n<p><span style=\"font-weight: 400\">Una campa\u00f1a de pautas exitosa es s\u00faper importante para aumentar tus ventas y visitas en tu <\/span><a href=\"https:\/\/es.wikipedia.org\/wiki\/Sitio_web\"><span style=\"font-weight: 400\">sitio web<\/span><\/a><span style=\"font-weight: 400\">. Debido a la posibilidad de segmentaci\u00f3n del p\u00fablico y del f\u00e1cil acceso, las grandes organizaciones han optado por invertir cada vez m\u00e1s en este espacio. Para pautar en la mayor\u00eda de las plataformas hay cuatro pasos que tienes que seguir forzosamente: Pensar <\/span><b>qu\u00e9 anunciar<\/b><span style=\"font-weight: 400\">, si quieres publicitar un producto o servicio en espec\u00edfico, o promover a tu empresa. Lo segundo es establecer un <\/span><b>presupuesto<\/b><span style=\"font-weight: 400\"> a tu cuenta, las plataformas te dan diferentes opciones sobre c\u00f3mo manejarlo (por ejemplo, puedes asignar determinada cantidad de dinero por d\u00eda en tu campa\u00f1a). El tercer paso es la <\/span><b>segmentaci\u00f3n del p\u00fablico<\/b><span style=\"font-weight: 400\">. \u00a1Atenci\u00f3n! En esto se basa el \u00e9xito de las pautas por internet. Deber\u00e1s prever bien a qui\u00e9n querr\u00e1s que se muestre tu producto. Solo as\u00ed lograr\u00e1s que la informaci\u00f3n llegue a las personas correctas. Para esto ser\u00e1 imprescindible que hayas creado tu <\/span><a href=\"https:\/\/exbaconsulting.com\/en\/buyer-persona-crea-tu-cliente-sonado\/\"><span style=\"font-weight: 400\">buyer persona<\/span><\/a><span style=\"font-weight: 400\">, es decir, el perfil de tu cliente ideal. Y por \u00faltimo, pero no menos importante, hacer un <\/span><b>dise\u00f1o atractivo para tu anuncio<\/b><span style=\"font-weight: 400\">. Aqu\u00ed es donde puedes echar a volar tu imaginaci\u00f3n. Puedes optar por un video que describa a qu\u00e9 se dedica tu empresa o demostrar por qu\u00e9 tu producto es mejor. Recuerda que tienes mili segundos para captar la atenci\u00f3n del usuario; necesitas un copy exitoso y una imagen muy atractiva. Pero la alta exposici\u00f3n no es el \u00fanico beneficio de publicitar en Internet, sino que tambi\u00e9n podremos tener estad\u00edsticas sobre nuestra campa\u00f1a y comprender lo que necesitan los usuarios.<\/span><\/p>\n<p><span style=\"font-weight: 400\">C\u00f3mo te adelantamos, existe una soluci\u00f3n de publicidad en las redes sociales para cada presupuesto, desde unos pesos al d\u00eda hasta campa\u00f1as de millones de pesos. Los <\/span><a href=\"https:\/\/economia.org\/anuncio.php\"><span style=\"font-weight: 400\">anuncios<\/span><\/a><span style=\"font-weight: 400\"> en la mayor\u00eda de las redes sociales se venden en un formato de subasta. Por eso es tan importante conocer cu\u00e1nto dinero destinar\u00e1s a cada campa\u00f1a, ya que podr\u00e1s establecer una oferta m\u00e1xima para un resultado objetivo (como un clic) o un presupuesto m\u00e1ximo por d\u00eda. Dato: No hay una cantidad fija a pagar. A medida que creas tu anuncio, la interfaz del administrador de anuncios te proporcionar\u00e1 una oferta recomendada seg\u00fan tus objetivos establecidos. Generalmente, pagar\u00e1s seg\u00fan el objetivo de tu campa\u00f1a: <\/span><a href=\"https:\/\/www.rdstation.com\/co\/blog\/cpc-cpm-cpa\/\"><span style=\"font-weight: 400\">Costo por clic (CPC)<\/span><\/a><span style=\"font-weight: 400\">, <\/span><a href=\"https:\/\/www.rdstation.com\/co\/blog\/cpc-cpm-cpa\/\"><span style=\"font-weight: 400\">costo por 1000 impresiones (CPM)<\/span><\/a><span style=\"font-weight: 400\">, <\/span><a href=\"https:\/\/www.rdstation.com\/co\/blog\/cpc-cpm-cpa\/\"><span style=\"font-weight: 400\">costo por conversi\u00f3n<\/span><\/a><span style=\"font-weight: 400\">, <\/span><a href=\"https:\/\/www.rdstation.com\/co\/blog\/cpc-cpm-cpa\/\"><span style=\"font-weight: 400\">costo por visualizaci\u00f3n de video<\/span><\/a><span style=\"font-weight: 400\">. Varios factores van a influir en el precio que deber\u00e1s pagar, por ejemplo: la calidad de tu anuncio, el objetivo de tu campa\u00f1a, el tipo de audiencia al que te diriges, el horario en que deseas mostrarlo y la colocaci\u00f3n dentro de la red.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Despu\u00e9s de conocer los principales elementos sobre las pautas, recuerda que el \u00e9xito de estas se basa en el retorno de inversi\u00f3n.\u00a0 La mayor\u00eda de las empresas ya han optado por generar campa\u00f1as de calidad a trav\u00e9s de estos medios en vez de estar desperdiciando dinero con publicidad invasiva. Como te contamos, es mejor que empieces a crear tu buyer persona y puedas crear campa\u00f1as efectivas. Tambi\u00e9n te recordamos que en <\/span><a href=\"https:\/\/exbaconsulting.com\/en\/\"><span style=\"font-weight: 400\">Experience Baires<\/span><\/a><span style=\"font-weight: 400\"> contamos con toda la experiencia y el conocimiento para ayudarte en tu proyecto \u00a1cont\u00e1ctanos!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: right\"><span style=\"font-weight: 400\">Marcela Gangemi<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>\u00bfPara qu\u00e9 pautar en redes sociales? &nbsp; El concepto de pauta publicitaria no es nuevo. Lo conoc\u00edamos exclusivamente como el espacio para comunicar algo durante un tiempo determinado, pero desde que la poblaci\u00f3n pasa m\u00e1s tiempo conectada a las distintas redes sociales, el lugar en el que se publicita cambi\u00f3 y la estrategia publicitaria tambi\u00e9n. &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/exbaconsulting.com\/en\/para-que-pautar-en-redes-sociales\/\"> <span class=\"screen-reader-text\">\u00bfPara qu\u00e9 pautar en redes sociales?<\/span> Read More &raquo;<\/a><\/p>","protected":false},"author":5,"featured_media":2098,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[12,10,27],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfPara qu\u00e9 pautar en redes sociales? - exbaconsulting<\/title>\n<meta name=\"description\" content=\"Desde que la poblaci\u00f3n pasa m\u00e1s tiempo conectada a las distintas redes sociales, el lugar en el que se publicita cambi\u00f3 y la estrategia tambi\u00e9n\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/exbaconsulting.com\/en\/para-que-pautar-en-redes-sociales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfPara qu\u00e9 pautar en redes sociales? 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