{"id":2011,"date":"2021-08-23T16:44:42","date_gmt":"2021-08-23T16:44:42","guid":{"rendered":"https:\/\/exbaconsulting.com\/?p=2011"},"modified":"2021-08-23T16:44:42","modified_gmt":"2021-08-23T16:44:42","slug":"buyer-persona-crea-tu-cliente-sonado","status":"publish","type":"post","link":"https:\/\/exbaconsulting.com\/en\/buyer-persona-crea-tu-cliente-sonado\/","title":{"rendered":"Buyer persona: crea tu cliente so\u00f1ado"},"content":{"rendered":"<h1 style=\"text-align: center\"><span style=\"font-weight: 400\">Buyer persona: crea tu cliente so\u00f1ado<\/span><\/h1>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">En <\/span><a href=\"https:\/\/exbaconsulting.com\/en\/que-tipo-de-pagina-web-necesito-caracteristicas\/\"><span style=\"font-weight: 400\">Experience Baire<\/span><span style=\"font-weight: 400\">s<\/span><\/a><span style=\"font-weight: 400\"> ya te hemos contado sobre la importancia de enfocar tu contenido en redes sociales hacia un <\/span><a href=\"https:\/\/www.esan.edu.pe\/apuntes-empresariales\/2015\/10\/marketing-como-definir-publico-objetivo\/\"><span style=\"font-weight: 400\">p\u00fablico objetivo<\/span><\/a><span style=\"font-weight: 400\">, hoy te vamos a contar sobre el buyer persona, su funci\u00f3n y utilidad para tu negocio.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Primero definamos: \u00bfcu\u00e1l es el concepto de buyer persona? Es una descripci\u00f3n abstracta de qui\u00e9n ser\u00eda tu <\/span><a href=\"https:\/\/rockcontent.com\/es\/blog\/cliente-ideal\/\"><span style=\"font-weight: 400\">cliente ideal<\/span><\/a><span style=\"font-weight: 400\">. \u00bfSobre qu\u00e9 informaci\u00f3n vamos a realizar esta descripci\u00f3n? sobre datos cualitativos y cuantitativos, resultado de una investigaci\u00f3n de mercado entre competidores y clientes reales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Para hacer esta revisi\u00f3n es necesario responder algunas preguntas fundamentales. Dicho de otra manera, lo que debes conocer sobre tu cliente ideal es, entre otras cosas, su personalidad y comportamiento; qu\u00e9 es lo que necesita, qu\u00e9 metas tiene, cu\u00e1les <\/span><a href=\"https:\/\/sproutsocial.com\/insights\/tipos-de-redes-sociales\/\"><span style=\"font-weight: 400\">redes sociales<\/span><\/a><span style=\"font-weight: 400\"> utiliza y qu\u00e9 puede hacer tu empresa para ayudarlo. Esto te permitir\u00e1 definir qui\u00e9n es la audiencia a la que quieres atraer y, sobre todo, te ayuda a humanizar y entender con mayor profundidad a un p\u00fablico objetivo. En esta representaci\u00f3n ficticia tambi\u00e9n puedes crear un buyer persona negativa, o sea, uno que represente todo lo que no quieras que tenga un consumidor tuyo. Existen herramientas gratuitas, plantillas, para generar tu buyer persona. Algunas de las p\u00e1ginas que hemos encontrado para ti y que nos parecen muy sencillas y pr\u00e1cticas son las de <\/span><a href=\"https:\/\/edit.org\/es\/blog\/plantillas-buyer-persona-cliente-ideal\"><span style=\"font-weight: 400\">edit.org<\/span><\/a><span style=\"font-weight: 400\"> y las de <\/span><a href=\"https:\/\/www.tomapublicidad.com\/herramientas-marketing\/buyer-persona\/\"><span style=\"font-weight: 400\">tomapublicidad.com<\/span><\/a><span style=\"font-weight: 400\">.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Una vez que cuentes con el perfil creado de tu buyer persona podr\u00e1s decidir las <\/span><a href=\"https:\/\/www.cyberclick.es\/numerical-blog\/estrategia-de-marketing-que-es-tipos-y-ejemplos\"><span style=\"font-weight: 400\">estrategias de marketing<\/span><\/a><span style=\"font-weight: 400\">, de los productos y de tu negocio en general. En otras palabras: definirlo ser\u00e1 un ejercicio fundamental para la creaci\u00f3n de contenido, dise\u00f1o de producto, seguimiento de<\/span><a href=\"https:\/\/www.inboundcycle.com\/blog-de-inbound-marketing\/que-es-un-lead\"><span style=\"font-weight: 400\"> leads<\/span><\/a><span style=\"font-weight: 400\">, ventas y cualquier otra actividad que est\u00e9 relacionada con la adquisici\u00f3n y retenci\u00f3n del cliente.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400\">\u00bfC\u00f3mo beneficia esto a la empresa?<\/span><img class=\"size-medium wp-image-1155 alignright\" style=\"font-size: 16px;font-weight: inherit\" src=\"https:\/\/exbaconsulting.com\/wp-content\/uploads\/2021\/06\/Our-Services-pic-2-300x300.png\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/exbaconsulting.com\/wp-content\/uploads\/2021\/06\/Our-Services-pic-2-300x300.png 300w, https:\/\/exbaconsulting.com\/wp-content\/uploads\/2021\/06\/Our-Services-pic-2-150x150.png 150w, https:\/\/exbaconsulting.com\/wp-content\/uploads\/2021\/06\/Our-Services-pic-2-12x12.png 12w, https:\/\/exbaconsulting.com\/wp-content\/uploads\/2021\/06\/Our-Services-pic-2.png 507w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Para ser m\u00e1s espec\u00edficos, esta informaci\u00f3n <\/span><span style=\"font-weight: 400\">se utiliza para crear mensajes m\u00e1s relevantes y adaptar la estrategia de contenido en funci\u00f3n del trayecto del consumidor. Por eso, el concepto de buyer persona se transforma en una herramienta clave para todo el equipo de marketing de las empresas o, incluso, para los emprendedores. Por ejemplo, para quienes trabajan en atenci\u00f3n al cliente, conocer de antemano los problemas y desaf\u00edos a los que se puedan enfrentar los usuarios ser\u00eda de suma utilidad; quienes se encargan del desarrollo del producto se benefician al tener el perfil del comprador, ya que sabr\u00edan <\/span><span style=\"font-weight: 400\">cu\u00e1ndo se deben realizar cambios importantes en una oferta. Por otro lado, pero no menos importante, est\u00e1n los equipos comerciales y los de marketing. Los primeros pueden utilizar el buyer persona para saber qu\u00e9 aspectos del producto destacar en sus ventas; los segundos, para mejorar las estrategias como: uso de palabras claves, textos de anuncios, qu\u00e9 im\u00e1genes mostrar, etc\u00e9tera.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Es por todo esto que creemos que utilizar los buyer persona te ayudar\u00e1 a decidir hacia d\u00f3nde orientar el desarrollo de productos o del servicio que ofreces en tu negocio. Tambi\u00e9n te guiar\u00e1 en el tipo de contenido que debas crear; en c\u00f3mo comunicarte con tu clientes y en c\u00f3mo captarlos y retenerlos. Sin duda alguna, el resultado de definir un cliente objetivo es captar la atenci\u00f3n de visitantes de calidad y atraer clientes potenciales reales.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Desde <\/span><a href=\"https:\/\/exbaconsulting.com\/en\/\"><span style=\"font-weight: 400\">Experiencie Baires<\/span><\/a><span style=\"font-weight: 400\"> sabemos cu\u00e1n importante y necesario es <\/span><span style=\"font-weight: 400\">adoptar un enfoque basado en datos, para crear perfiles de buyer persona y as\u00ed implementar pr\u00e1cticas de marketing m\u00e1s estrat\u00e9gicas y espec\u00edficas. En los pr\u00f3ximos art\u00edculos seguiremos inform\u00e1ndote acerca de todo lo que puedes hacer para que tu negocio se destaque de entre los dem\u00e1s. Qu\u00e9date atento.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Marcela Gangemi<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Buyer persona: crea tu cliente so\u00f1ado &nbsp; En Experience Baires ya te hemos contado sobre la importancia de enfocar tu contenido en redes sociales hacia un p\u00fablico objetivo, hoy te vamos a contar sobre el buyer persona, su funci\u00f3n y utilidad para tu negocio. Primero definamos: \u00bfcu\u00e1l es el concepto de buyer persona? Es una &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/exbaconsulting.com\/en\/buyer-persona-crea-tu-cliente-sonado\/\"> <span class=\"screen-reader-text\">Buyer persona: crea tu cliente so\u00f1ado<\/span> Read More &raquo;<\/a><\/p>","protected":false},"author":5,"featured_media":2014,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13,10,27],"tags":[46,48,47,49],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Buyer persona: crea tu cliente so\u00f1ado - exbaconsulting<\/title>\n<meta name=\"description\" content=\"\u00bfCu\u00e1l es el concepto de buyer persona? Es una descripci\u00f3n abstracta de qui\u00e9n ser\u00eda tu cliente ideal. 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