{"id":1545,"date":"2021-07-01T15:12:38","date_gmt":"2021-07-01T15:12:38","guid":{"rendered":"https:\/\/exbaconsulting.com\/?p=1545"},"modified":"2021-07-01T15:12:38","modified_gmt":"2021-07-01T15:12:38","slug":"optimizacion-motores-de-busqueda","status":"publish","type":"post","link":"https:\/\/exbaconsulting.com\/en\/optimizacion-motores-de-busqueda\/","title":{"rendered":"\u00bfDe qu\u00e9 hablamos cuando decimos \u201cposicionamiento SEO\u201d?"},"content":{"rendered":"<p><span style=\"font-weight: 400\">En este art\u00edculo te contaremos cu\u00e1l es la <\/span><a href=\"https:\/\/gestion.pensemos.com\/estrategia-que-es-y-las-herramientas-para-crearla\"><span style=\"font-weight: 400\">estrategia<\/span><\/a><span style=\"font-weight: 400\"> \u00abgratuita\u00bb con la que puedes atraer clientes potenciales hasta tu web y as\u00ed lograr que tu campa\u00f1a de m<\/span><span style=\"font-weight: 400\">arketing digital sea exitosa.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">En primer lugar debemos conocer y desglosar el t\u00e9rmino <\/span><a href=\"https:\/\/developers.google.com\/search\/docs\/beginner\/seo-starter-guide\"><span style=\"font-weight: 400\">SEO<\/span><\/a><span style=\"font-weight: 400\">. Estas son las siglas de las palabras en ingl\u00e9s <\/span><b><i>Search Engine Optimization <\/i><\/b><span style=\"font-weight: 400\">(\u00aboptimizaci\u00f3n de los motores de b\u00fasqueda\u00bb) y consiste en utilizar los <\/span><a href=\"https:\/\/es.wikipedia.org\/wiki\/Recurso\"><span style=\"font-weight: 400\">recursos<\/span><\/a><span style=\"font-weight: 400\"> adecuados <\/span><span style=\"font-weight: 400\">para mejorar la visibilidad de una p\u00e1gina web a trav\u00e9s de su posicionamiento <\/span><span style=\"font-weight: 400\">en buscadores.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u00bfY para qu\u00e9 necesitar\u00eda hacer eso? simple: estar entre los primeros resultados de, por ejemplo, <\/span><a href=\"https:\/\/es.wikipedia.org\/wiki\/Google\"><span style=\"font-weight: 400\">Google<\/span><\/a><span style=\"font-weight: 400\">, aumentar\u00eda significativamente el tr\u00e1fico de posibles clientes que quieres para tu empresa o negocio. Es decir, <\/span><span style=\"font-weight: 400\">si te posicionas bien por las palabras clave correctas, tendr\u00e1s un flujo estable y gratuito de personas entrando continuamente en tu web.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u00a0Pero <\/span><span style=\"font-weight: 400\">hay dos factores fundamentales en los cuales se basan los motores para ubicar una p\u00e1gina: la autoridad y la relevancia. La primera indica la popularidad que tiene una web. Entonces el buscador presupone que cuanto m\u00e1s popular es la p\u00e1gina, m\u00e1s valiosa ser\u00e1 la informaci\u00f3n. Por otro lado, la relevancia es la relaci\u00f3n que tiene una web con la b\u00fasqueda realizada, pero esto no consiste en la cantidad de veces que una p\u00e1gina contenga el t\u00e9rmino buscado, sino en otros cientos de factores revisados para determinar esa relaci\u00f3n. Estos conceptos se completan con la definici\u00f3n de <\/span><a href=\"https:\/\/saltolab.com\/culture\/que-es-on-site\/\"><i><span style=\"font-weight: 400\">On-site<\/span><\/i><\/a><span style=\"font-weight: 400\"> (para la relevancia) que se refiere a todos los recursos que podemos aplicar dentro de nuestro sitio web como, por ejemplo, hacer un contenido relevante; y la de <\/span><a href=\"https:\/\/www.inboundcycle.com\/diccionario-marketing-online\/seo-offpage\"><i><span style=\"font-weight: 400\">Off-site<\/span><\/i><\/a><span style=\"font-weight: 400\"> (para la autoridad) que se encarga de todas las acciones que haremos para conseguir enlaces a nuestra p\u00e1gina.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u00bfPor qu\u00e9 es tan importante el posicionamiento org\u00e1nico? porque es la mejor forma de llamar la atenci\u00f3n de tus compradores o clientes. Es sabido que quienes realizan b\u00fasquedas en internet entran a las primeras opciones que Google les muestra. Por eso es imprescindible que sumes a tu estrategia de marketing las siguientes herramientas: <\/span><b>publicidad<\/b><span style=\"font-weight: 400\"> (Google Ads, Facebook Ads, etc\u00e9tera), <\/span><b>redes sociales<\/b><span style=\"font-weight: 400\"> activas y atractivas, <\/span><b>networking<\/b><span style=\"font-weight: 400\"> (guest posts, eventos) y, por supuesto, las <\/span><b>SEO<\/b><span style=\"font-weight: 400\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Sabemos que todos estos conceptos pueden ser abrumadores e ininteligibles, por esa raz\u00f3n recomendamos contratar a personas capacitadas en marketing digital. En <\/span><a href=\"https:\/\/exbaconsulting.com\/en\/servicios\/\"><span style=\"font-weight: 400\">Experience Baires<\/span><\/a><span style=\"font-weight: 400\"> contamos con\u00a0 toda la experiencia para asesorarte y as\u00ed lograr que tus metas se cumplan. Si tienes alguna consulta, o quieres saber m\u00e1s sobre este tema, visita nuestras <\/span><a href=\"https:\/\/www.instagram.com\/experiencebaires\/\"><span style=\"font-weight: 400\">redes<\/span><\/a><span style=\"font-weight: 400\"> y estaremos felices de ayudarte.\u00a0\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Marcela Gangemi.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>En este art\u00edculo te contaremos cu\u00e1l es la estrategia \u00abgratuita\u00bb con la que puedes atraer clientes potenciales hasta tu web y as\u00ed lograr que tu campa\u00f1a de marketing digital sea exitosa.\u00a0 En primer lugar debemos conocer y desglosar el t\u00e9rmino SEO. Estas son las siglas de las palabras en ingl\u00e9s Search Engine Optimization (\u00aboptimizaci\u00f3n de &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/exbaconsulting.com\/en\/optimizacion-motores-de-busqueda\/\"> <span class=\"screen-reader-text\">\u00bfDe qu\u00e9 hablamos cuando decimos \u201cposicionamiento SEO\u201d?<\/span> Read More &raquo;<\/a><\/p>","protected":false},"author":5,"featured_media":1547,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13,11,10],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00bfDe qu\u00e9 hablamos cuando decimos \u201cposicionamiento SEO\u201d? - exbaconsulting<\/title>\n<meta name=\"description\" content=\"Es la estrategia \u00abgratuita\u00bb con la que puedes atraer clientes potenciales hasta tu web y as\u00ed lograr que tu campa\u00f1a de marketing digital sea exitosa.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/exbaconsulting.com\/en\/optimizacion-motores-de-busqueda\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfDe qu\u00e9 hablamos cuando decimos \u201cposicionamiento SEO\u201d? - exbaconsulting\" \/>\n<meta property=\"og:description\" content=\"Es la estrategia \u00abgratuita\u00bb con la que puedes atraer clientes potenciales hasta tu web y as\u00ed lograr que tu campa\u00f1a de marketing digital sea exitosa.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/exbaconsulting.com\/en\/optimizacion-motores-de-busqueda\/\" \/>\n<meta property=\"og:site_name\" content=\"exbaconsulting\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-01T15:12:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/experiencebaires.com\/wp-content\/uploads\/2021\/07\/Diseno-sin-titulo-3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Copywriter-expba\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/exbaconsulting.com\/en\/#organization\",\"name\":\"Experience Baires\",\"url\":\"https:\/\/exbaconsulting.com\/en\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/exbaconsulting.com\/en\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/exbaconsulting.com\/wp-content\/uploads\/2020\/10\/Artboard-1-copy-9-8.png\",\"contentUrl\":\"https:\/\/exbaconsulting.com\/wp-content\/uploads\/2020\/10\/Artboard-1-copy-9-8.png\",\"width\":769,\"height\":355,\"caption\":\"Experience Baires\"},\"image\":{\"@id\":\"https:\/\/exbaconsulting.com\/en\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/exbaconsulting.com\/en\/#website\",\"url\":\"https:\/\/exbaconsulting.com\/en\/\",\"name\":\"exbaconsulting\",\"description\":\"En EXBA ofrecemos enfoque innovador orientado a proveer servicios digitales que abarca desde el marketing digital y el comercio electr\\u00f3nico. hasta el desarrollo web y el an\\u00e1lisis de datos y la creaci\\u00f3n de aplicaciones.\",\"publisher\":{\"@id\":\"https:\/\/exbaconsulting.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/exbaconsulting.com\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/exbaconsulting.com\/optimizacion-motores-de-busqueda\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/exbaconsulting.com\/wp-content\/uploads\/2021\/07\/Diseno-sin-titulo-3.png\",\"contentUrl\":\"https:\/\/exbaconsulting.com\/wp-content\/uploads\/2021\/07\/Diseno-sin-titulo-3.png\",\"width\":1200,\"height\":800},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/exbaconsulting.com\/optimizacion-motores-de-busqueda\/#webpage\",\"url\":\"https:\/\/exbaconsulting.com\/optimizacion-motores-de-busqueda\/\",\"name\":\"\\u00bfDe qu\\u00e9 hablamos cuando decimos \\u201cposicionamiento SEO\\u201d? 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